Sticker Shock: It cost how much?!?
Published on: 09/24/2026
Outdated FDD cost estimates can leave franchisees with sticker shock and damage their trust in your brand. Here's how to set realistic buildout expectations.

Outdated FDD cost estimates can leave franchisees with sticker shock and damage their trust in your brand. Here's how to set realistic buildout expectations.

Before you send another franchisee into a buildout, see what that process actually looks like from their side.

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